The B2B Campaign & CRM Manager is the operational and analytical backbone of B2B marketing. It ensures that campaigns — renewal, product, loyalty, win-back — are built on solid customer intelligence, rooted in the B2B CRM, and executed with precision.

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Mission:

\nThe Campaign Manager is responsible for planning, executing, and measuring B2B marketing campaigns, with customer data quality and intelligence at the heart of the role. By using customer segmentation models within the B2B CRM, and driving campaign performance, this role directly supports commercial objectives across renewal, acquisition, and retention.
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\nTasks:
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\n1. Campaign Management\n\n

Execute B2B marketing campaigns across the full lifecycle: briefing, planning, audience selection, production, deployment, and performance reporting
Drive and manage the full range of campaign types:
Renewal campaigns: targeting, timing, mailing coordination, conversion tracking
Product campaigns: in collaboration with product managers (PPP / Electrify / EV)
Loyalty campaigns: supporting retention objectives
Win-back campaigns: re-engaging churned or at-risk customers
Customer activation campaigns: targeted communications on specific topics
Coordinate with internal teams (product, sales, legal) and external agencies for campaign content and assets
In collaboration with the B2B Branding Manager, ensure campaigns are consistent with brand guidelines across all channels (direct mailing, website, social media, magazines, etc.)
Responsible for all testing activities across newsletters, marketing tools, campaigns, and website before deployment
Manage campaign tooling (CRM, marketing automation, mailing platforms)
Monitor campaign KPIs and provide regular performance reports to the Communication & Marketing Manager
Follow up on leads coming from Campaigns, with the relevant stakeholders
Execute internal communication campaigns of B2B department, in collaboration with Change Manager.

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\n2. CRM & Customer Intelligence (In collaboration with the Performance team (data analysts):\n\n

Ensure the continuous enrichment and quality improvement of the customer database (CRM) with qualitative, accurate, and up-to-date data and feedback from campaigns.
Monitor the customer portfolio through regular analysis of customer behaviours and trends
Prepare customer audience data for campaigns, ensuring appropriate segmentation and providing the necessary data mining queries
Support product managers with product KPI tracking and market potential analysis

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\n3. Marketing Automation Project\n\n

Be in the driving seat of a pilot project, starting sept 26, to setup an enhanced version of the current marketing automation tool (Marketing Cloud Next)
Align and coordinate with business owner and external developers to configure the new tool within the ecosystem and setup test campaigns to prove the business value of the new tooling.
Acquire knowledge on the new tool, including the capability of creating campaigns via AI, and document this for internal use (handover to intenal colleague at end of mission)

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\nMain accountabilities\n\n

Bears end-to-end responsibility for campaign execution — from audience selection and content coordination through to performance reporting
Ensures the CRM is continuously enriched, accurate, and fit for purpose as the foundation of all campaign activity
Applies customer segmentation models all campaign targeting
Monitors campaign and marketing performance metrics and proactively flags risks or deviations to the Communication & Marketing Manager
Drives the new Marketing Automation Pilot Project to setup the future tooling of the BtB marketing team.

\nCarries out the above tasks in close collaboration with the Communication & Marketing Manager (ai Transformation & Change Manager), Product Managers, Sales Team Managers and other relevant stakeholders (Legal, Compliance, corporate Communiation, external agencies, …)",["D",1784882857000],"formBundle",{"_436":437,"_87":438},"formBundleId","db4d3e01f05fba9d934ffcc6c89c8b1af426a6fa",[439,444,455,460,465,470,476,479,482,486],{"_56":440,"_441":63,"_80":442,"_443":13},"break","breakType","

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