Within our B2B-marketing tribe, you’ll be part of a team that is responsible for marketing intelligence, marketing automation, digital marketing & performance. The website & inbound marketing, as part of our product and inspiration journeys is a key element in our future marketing strategy. Your tasks The candidate will be have a two fold job:
Email marketing
Set up of emails in Selligent, mostly personalized migration related communication.
Help from time to time to develop emails in Marketo application
Webmaster
We have a webmaster in the team. However in Q3-Q4 we are aiming to revamp the website with new customer centric wireframes etc. This means we’ll need to rewrite all copy and redesign each page of the site, according to pre-defined templates: strategize lay-out, reasonate with brand & UI/UX guidelines. Make sure copy reasonates well on the page, add visuals, etc.
Implement SEO strategies to improve the visibility of the websites in search engines.
The candidate will need to support the webmaster in this transformation.
The ideal candidate
Relevant experience as a webmaster (min 1-2 years experience) or in a similar role.
Experience of AEM is preferred. Experience with Adobe Target /Launch is a plus.
Understanding of SEO practices and trends eg digital marketing techniques
Have a feeling for communication and copy
AEM development knowledge is less needed
Knowledge of marketing automation tools like Selligent & ideally also Marketo
Ownership and proactivity, always searching for optimization opportunities
Excellent problem-solving skills and attention to detail.
Anticipate needs and spearheads initiatives with a proactive approach
Organize and prioritise taks seamlessly, ensuring smooth operations.