As a Digital Journey Manager, you will be part of the Digital Marketing department, working on digital journey efforts for residential customers, self-employed professionals, and small businesses. The department defines and implements the company's digital commercial strategy and roadmap. With the company's strategic goal of becoming a digitally oriented company, you will play a key role in this transformation. You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.
Responsibilities:
Optimize customer journeys from initial contact to purchase and beyond
Create functional journey maps using a reverse funnel approach
Formulate hypotheses for A/B testing and interpret results
Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing
Set up and monitor performance reporting
Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution
Manage budgets and backlogs efficiently
Present progress in internal forums such as the tribe cockpit
Requirements & Qualifications:
Minimum 7 years of experience in digital marketing, e-commerce, or digital campaign management
Strong project management skills with a focus on delivery and quality
Excellent communication and stakeholder management skills
Strong analytical mindset and performance orientation
Ability to navigate complex environments and adapt to changing priorities
Preferably a master’s degree or postgraduate in digital marketing