Mission:

The Campaign Manager is responsible for planning, executing, and measuring B2B marketing campaigns, with customer data quality and intelligence at the heart of the role. By using customer segmentation models within the B2B CRM, and driving campaign performance, this role directly supports commercial objectives across renewal, acquisition, and retention.

Tasks:

1. Campaign Management

• Execute B2B marketing campaigns across the full lifecycle: briefing, planning, audience selection, production, deployment, and performance reporting
• Drive and manage the full range of campaign types:
• Renewal campaigns: targeting, timing, mailing coordination, conversion tracking
• Product campaigns: in collaboration with product managers (PPP / Electrify / EV)
• Loyalty campaigns: supporting retention objectives
• Win-back campaigns: re-engaging churned or at-risk customers
• Customer activation campaigns: targeted communications on specific topics
• Coordinate with internal teams (product, sales, legal) and external agencies for campaign content and assets
• In collaboration with the B2B Branding Manager, ensure campaigns are consistent with brand guidelines across all channels (direct mailing, website, social media, magazines, etc.)
• Responsible for all testing activities across newsletters, marketing tools, campaigns, and website before deployment
• Manage campaign tooling (CRM, marketing automation, mailing platforms)
• Monitor campaign KPIs and provide regular performance reports to the Communication & Marketing Manager
• Follow up on leads coming from Campaigns, with the relevant stakeholders
• Execute internal communication campaigns of B2B department, in collaboration with Change Manager.

2. CRM & Customer Intelligence (In collaboration with the Performance team (data analysts):

• Ensure the continuous enrichment and quality improvement of the customer database (CRM) with qualitative, accurate, and up-to-date data and feedback from campaigns.
• Monitor the customer portfolio through regular analysis of customer behaviours and trends
• Prepare customer audience data for campaigns, ensuring appropriate segmentation and providing the necessary data mining queries
• Support product managers with product KPI tracking and market potential analysis

3. Marketing Automation Project

• Be in the driving seat of a pilot project, starting sept 26, to setup an enhanced version of the current marketing automation tool (Marketing Cloud Next)
• Align and coordinate with business owner and external developers to configure the new tool within the ecosystem and setup test campaigns to prove the business value of the new tooling.
• Acquire knowledge on the new tool, including the capability of creating campaigns via AI, and document this for internal use (handover to intenal colleague at end of mission)

Main accountabilities

• Bears end-to-end responsibility for campaign execution — from audience selection and content coordination through to performance reporting
• Ensures the CRM is continuously enriched, accurate, and fit for purpose as the foundation of all campaign activity
• Applies customer segmentation models all campaign targeting
• Monitors campaign and marketing performance metrics and proactively flags risks or deviations to the Communication & Marketing Manager
• Drives the new Marketing Automation Pilot Project to setup the future tooling of the BtB marketing team.

Carries out the above tasks in close collaboration with the Communication & Marketing Manager (ai Transformation & Change Manager), Product Managers, Sales Team Managers and other relevant stakeholders (Legal, Compliance, corporate Communiation, external agencies, …)