Our client is looking for a Program Manager AI for Marketing to lead and accelerate the AI transformation within the Commercial Tribe.
You will manage a growing portfolio of AI initiatives that strengthen our marketing processes, content production, personalization, and campaign efficiency. This is a pioneering role in a rapidly evolving domain, ideal for someone who enjoys building structure, taking initiative, and working across multiple stakeholders while also diving into the content.
Responsibilities:
Full ownership of the AI for Marketing program, including governance, planning, prioritization, and reporting.
Follow‑up of all AI initiatives:
Monitor progress
Assess output quality
Identify risks and dependencies
Business process management: deeply understand internal marketing and content workflows, identify inefficiencies, and propose improvements.
Manage and evolve the program roadmap by assessing new AI ideas, prioritizing them, and keeping the roadmap continuously updated.
Translate project insights into concrete recommendations for organization, processes, technology, and teams.
Create clear executive‑level presentations that support decision‑making.
Collaborate with internal teams (marketing, data, tech) and external agencies and partners.
Provide hands‑on support on specific AI tracks (e.g., content automation, personalization, generative content) when needed.
Keep a close eye on market trends in AI and MarTech and translate them into opportunities for the organization.
Requirements & Qualifications:
At least 5 years of experience in program/project management, digital transformation, or digital marketing.
Strong stakeholder management skills across all organizational levels (operational → executive).
Experience with marketing processes, agencies, or marketing technology.
Comfortable working in a role with evolving scope; able to deal with change and ambiguity.
Excellent communication skills and the ability to craft compelling executive‑readable slides.
Proactive, independent, and strong sense of ownership.
Strong affinity with business process management.
Must have skills:
Program management in a digital transformation context
Business process management (analyzing, optimizing, contextualizing processes)
Ability to translate strategic decisions from Senior Leadership Team into actionable guidance for operational teams — and translate operational insights back to Senior Leadership Team in a clear, concise way
Stakeholder management
Strong analytical and conceptual skills
Conceptual knowledge of common marketing & AI tooling
Knowledge of marketing operations / MarTech environment
Executive storytelling & slide creation
Affinity with data and performance optimization
Experience with AI applications in marketing or content workflows
Ability to navigate change & ambiguity
Autonomous and self‑driven working style
Nice to have skills:
Experience with specific marketing & AI tooling:
Content Management Systems:
Adobe Experience Manager (AEM)
Sitecore
Bloomreach
Digital Analytics:
Adobe Analytics
Google Analytics
Contentsquare
Advertising Platforms:
DV360 (Display & Video 360)
Experience in enterprise environments (telecom, finance, large corporates)